Moms need a break. Dads need a break. Period. And I'm not just talking about parental leave. When you have children, working 40 hours a week makes it feel like you never see them. Up at 7, out the door by 8, back home by 6 pm and everyone needs to wind down, eat supper, homework, bath, bedtime by 830...it's enough to drive a mom mad!
I would love to see more companies who understand that old systems of working are not necessarily the best. As someone who works best in energetic spurts, and as a woman whose multitasking skills have been honed due to the trials of parenting, I know I'm capable of doing quality work in reduced timeframes. The old concept of working during specific hours, just to have presence, should go the way of the dinosaur. How about good management, and planning what your business goals are for the year, then giving people projects to fit those goals, and an added challenge: do it on your own schedule. If it meets the requirements in both quality and quantity, you can keep your schedule. This takes good management skills and feedback...sadly lacking in the majority of workplaces.
Next, take it a step further. If your employees aren't working from home, and you want them at work to collaborate and so on, make a really beautiful work environment. Add in high quality childcare onsite, and let people access their kids whenever they want to, whether for breastfeeding or a snuggle.
I know there are a few companies out there doing it, but they are few and far between. Let's get creative and make some more...I am betting you will have fewer sick days and happier, more productive staff all around.